Your home building business’ website is your best platform for marketing and getting more leads and traffic. But, it can be tough sometimes to get the right combination of online marketing strategies to drive good quality traffic to your website. However, there are some techniques that you can use to get organic traffic to your website. Let’s get into it right away.
What Is Organic Traffic?
To understand how the whole process works you need to know what organic traffic really is. There are many different definitions and explanations that you will find online, some of them call it natural traffic others call it the traffic that you don’t have to pay for. Both of these are true on a level and are aspects of the same thing. However, both of these work at a basic level but things are working on a very deep level that drive your organic traffic.
Effective websites are crafted with meticulous detail to the keywords, content, and aesthetic appeal. It may not be very different from the headline of an advertisement. These are the meticulous details that drive your organic traffic. Making these crafted details look natural and organic is the stage where many fail.
So, to answer the question “what is organic traffic?” It is SEO, catchy headlines, social media funnels and so much more.
How to Direct Traffic towards Your Homebuilding Business?
There are many techniques that can be used to drive organic traffic to your website. You need to write catchy headlines, engaging content, and appealing graphics to grab the attention of your target audience. But, how will your content get to them? This is where SEO comes in. Let’s see how it can drive real organic traffic to your home builder business.
Search Engine Optimization (SEO)
SEO is basically the way a website is ranked on the results page of a search engine like Google. Google uses many different metrics to judge on which rank a website should be. Some of these are keywords, content quality, spam score, backlinks, and domain authority. Now you just have to worry about the content and keywords at first, as they are the most important aspect in the eyes of the search engine.
Writing good quality SEO optimized content that is engaging can land you a better rank in Google and get more organic clicks on your website. Let’s take an example if you’re ranked on the keyword “homebuilders in (city name)” whenever someone makes this search your website will pop up in the results on the first page and the top. This increases the chance of people visiting your website and then they can be converted into leads.
“Around 83% of People Search for the Services They Want Online From Their Mobile Phones”
Your digital presence is not limited to your website, it can be spread all over different platforms like Facebook and LinkedIn. The traffic from these social media platforms can be retargeted to your website and vice versa. The basic idea is to link all your digital footprints to create a social media funnel for your website that has traffic pouring in from all the places where you can get it. Your reach is increased massively, you get quality traffic and it even helps you in being noticed by Google.
Yes, there are other ways to drive traffic to your website but almost all of them require you to have a significant marketing budget. “Paid traffic” might even get you some leads but as soon as you stop marketing, you lose all credibility and status.
Organic traffic on the other hand keeps you stable in the long run and helps you stay consistent in your growth. You can use a lethal combination of both in your digital marketing strategy to combine the might of both of these marketing techniques.